Article: The Story of Dick Ferguson's
The Story of Dick Ferguson's
Since 1934, Dick Ferguson’s has been a cornerstone of Athens—a place built on quality, shaped by family, and cherished by generations of men who value craftsmanship, style, and personal service. From its earliest days, the store has reflected the care, attention, and community spirit that continue to define it today.
The Beginning
In July 1934, Richard John Ferguson opened the doors to Dick Ferguson’s Clothing Store in downtown Athens. Even in the challenges of the Great Depression, his vision was clear: clothing should be built to last, crafted with care, and designed for the lives men actually live. Early selections included trusted classics like Stetson hats, Alden boots, and Hart Schaffner & Marx suits. As Athens grew and the University of Georgia brought new energy to town, the store quickly became a gathering place where locals and students alike could find timeless, dependable style.
A Family Legacy
Not long after opening, Richard passed away, and his wife, Mary Ferguson, stepped in to lead the store. With strength, vision, and an unwavering dedication to quality, Mary guided the business through the post-war years, expanding offerings while keeping personal service at the heart of everything. Under her leadership, Dick Ferguson’s became more than a clothing store—it was a trusted part of the community, where friendships were formed, conversations flowed, and generations of men found guidance on how to present their best selves in the world.
The Golden Years
In the early 1960s, leadership passed to their son, Richard C. Ferguson Jr.—known simply as Dick. For nearly six decades, he led the store with a steady hand, blending business acumen with genuine care for each customer. During this era, Dick introduced The Saxon Shop, a basement space devoted to collegiate style. Classic fabrics, traditional colors, and timeless pieces—Corbin trousers, POLO Ralph Lauren knits, repp ties, Alden shell cordovan loafers, and herringbone jackets—created a look that generations of college gentlemen would call their own.
A Legacy Woven Into Athens
Over the decades, Ferguson’s became more than a place to shop—it was part of the social fabric of Athens. Downtown patrons remember the store as a hub where conversations, business dealings, and life milestones unfolded alongside choosing a suit or tie. Long-time customers recall graduations, weddings, and career milestones marked at Ferguson’s, making it a living part of their personal stories. The store’s moves across Athens, from downtown to Baxter Street, mirrored the city’s growth while maintaining its enduring traditions.
The Modern Ferguson Vision
Today, in 2026, Dick Ferguson’s honors nearly a century of heritage while embracing a refined, modern direction. We focus on upscale, high-fashion menswear—suits designed to be investment pieces, timeless garments crafted with exceptional quality, and tailored to make every man feel his best. Our collections reflect decades of style evolution, from Ivy League classics to contemporary luxury tailoring, ensuring each piece embodies the Ferguson philosophy: clothing is not just worn—it empowers.
Every suit, shirt, and accessory we select continues the Ferguson tradition of helping men look and feel their best. While our offerings have evolved, our commitment to quality, service, and personal attention remains as strong as ever.
The Dick Ferguson’s Man
For over ninety years, Dick Ferguson’s has been about more than clothing—it’s about people, family, and community. We are proud to continue outfitting men in Athens and beyond, providing the guidance, products, and service that help them step into life confidently and stylishly. Our story continues every day, and there is always more to discover.